Hey, I'm Matthew!

I began my journey in marketing at just 16 years old, working at The Pro Image, a sports apparel store nestled in the Bramalea City Centre—a bustling mall in a Toronto suburb. It was there I discovered the secret to building a loyal following: crafting memorable experiences that turn customers into lifelong fans. By creating meaningful connections and sharing authentic stories, I realized the power of storytelling in sparking loyalty, inspiring trust, and driving growth.

The stories I shared—about products, moments, and experiences—not only resonated with customers but transformed them into enthusiastic advocates. They weren’t just buyers; they became influencers, spreading the word and amplifying the connection.

Today, I help business owners unlock the transformative power of their unique story. Every business has a narrative that no one else can tell—a story capable of changing the rules and ensuring they’re the top choice in their customer’s mind.


Let’s uncover your story, inspire your audience, and turn customers into passionate fans.

create a game only you can win

Become The Only Business Your Customers Think of.

It's an unfair advantage, but if your competition was as smart as you... they'd already be our client.

Here's My Team

Leah Bumphrey

Lead Writer

Magical words. Using emotion and powerful storytelling is like having mystical spells over your clients. Leah is a word sorceress. Armed with over 30 years of marketing wisdom in the trenches of mass media. Brand building by blustering bewildering ballads and biographies.

Evan Chance

Media Master / Buyer

When Evan buys your media (radio/TV/Billboard) he instantly doubles your investment. Honed by the process developed by The Wizard of Ads and perfected with buying Hundreds of Thousands of dollars' worth of media. Evan has you covered.

Stephen Semple

Strategist / Analyst

Stephen has an incredible understanding of business topology. He uses that to help our clients look at themselves through the customers eyes to develop a marketing strategy that will grow lead flow and close business at higher margins. Stephen talks about this all over the world.

Gary Bernier

Digital Marketing

Your digital presence is as important as ever. Gary has been shifting and changing with the internet for over 30 years. He knows what is important and, what you can ignore in digital marketing. Your website will convert and your bottom line will increase.

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