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PRIMARY ASSET
The Objective
To create a campaign that would help the brand stand out in a crowded market. I think we nailed it.
Campaign Elements:
TV Spot
OOH / Billboards
Radio
Campaign Impact(Year One)
Web Traffic Increase
67%
Direct Traffic Increase
28%
Revenue Increase Growth
17.5%
Billboards
/// OUT OF HOME & PRINT
Status: Deployed
Sex Appeal
Billboard Wave 2
Huggable Heaters
Billboard Campaign
Plumbing Problem Pulverized
Billboard Campaign
Feel That Heat
Billboard Campaign
The Girls
Billboard Campaign
Billboard Wave 3
Billboard Campaign
Radio Ads
"Big Daddy Josh Martin" - Radio Spot
Format: Radio / Spotify
"When Your Husband's a Plumber" - Radio Spot
Format: Radio / Podcast Ad
"Josh Remembered" - Radio Spot
Format: Radio / Spotify
"Seaside Danny" - Radio Spot
Format: Radio / Spotify
"Where's Josh" - Radio Spot
Format: Radio / Spotify
"Hair Balls" - Radio Spot
Format: Radio / Spotify
Digital Signal: YouTube
Seaside Ad #04
Campaign Video
Seaside Ad #07
Campaign Video
Seaside Ad #13
Campaign Video
Seaside Ad #09
Campaign Video
Seaside Ad #16
Campaign Video