INTERRUPT
THE BROADCAST
Brand clarity happens when you stop making noise and find your signal. I build brands on TV, Radio, and 14-foot Steel Billboards.
> RIGHT: MATTHEW BURNS
> AFFILIATION: WIZARD OF ADS®
The Interrupter of the Status Quo
The marketing world is drowning in polite noise. Matthew Burns doesn't do polite.
As an official Wizard of Ads Partner, Matthew works directly within the lineage of Roy H. Williams, translating deep, psycho-emotional principles into weapons of mass attention.
For the 7-figure business owner, he offers a master plan: stop chasing algorithms and start building real connections with your customers.
Philosophy
Counter-Intuitive Truth
Weaponry
Radio, TV, Billboards
Defining Our Enemy
You can't dominate if you don't know what you stand against. I stand against wasting money on shared impressions and fake clicks.
Our enemy is the "quick-fix, tactical, clickbait marketer". The algorithm chaser. The "best practice" zombie.
The goal isn't an impression. It's a real connection.
The 7-Figure Reality
Radio Engagement:
AM/FM radio reaches 92% of U.S. adults every month. This is higher than live TV, streaming, or mobile device apps.
> Radio: 92% Engagement of adults
> TV: 72% Engagement on ad supported formats.
Safe is Risky
If they can ignore you, you don't exist.
Corporate marketing is a sea of beige. We don't do beige. We do neon, static, and volume. We take your brand and paste it over the city until they have no choice but to look.
- TV SPOTS THAT DON'T SUCK
- RADIO THAT BREAKS SPEAKERS
- BILLBOARDS THAT STOP TRAFFIC
Radio
Audio for the Win
We create earworms—counter-intuitive slogans that become brandable chunks. Telling your story and using entertainment instead of facts and details.
- > Win the Heart and the Mind will follow
- > The Earworms everyone repeats
- > Building trust by always being heard
TV / YouTube
Video Strategy
We compel people to stop and stare. Long-form content that pivots immediately from "Best Practice" to "Psycho-Emotional Truth." TV ads that are impossible to ignore and a joy to watch.
- > Emotionally Driven
- > Authentically Original
- > Attention Getting
Billboards
Visual Strategy
Owning a piece of the mind & reminding everyone that we are here for them. We turn your brand into a physical landmark.
- > Offline to Online
- > Being seen for Aided Recall
- > Become famous for all the right reasons
Operational Sequence
/// THIS IS THE WAY
Starter Session
The Intercept
We identify the baselines. Where you are now. And where you want to be.
Bold Idea Day
The Deconstruction
We bring in The Unused Asset Audit. We find the hidden leverage point your brand is sitting on.
Implementation
The Fortification
The execution is a long-term play, not a one-off tactic. The goal? To be thought of first, and loved the most.
Nodding your head?
We should talk.
Case Studies
Client Work / Field Reports
Media Room
Unclasified strategies for curious minds. Here's a few of our own projects in the wild.
"If your competitors hate your advertising,
you're doing it right.
Let's build the campaign they'll despise."
— Matthew Burns